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For those believing McDonald's has a new policy: "As an insurance measure due in part to a recent string of robberies, African-American customers are now required to pay an additional fee of $1.50 per transaction" -- it's all a hoax.
In what's been called a racist statement by McDonald's, the statement's a fake -- a hoax -- thought the sign looks real, appearing to be taped to a restaurant window.
The poster includes yellow and red letterhead with the fast food chain's logo and announces a fake and racist chain policy. Ironically, though the racist message is hitting Twitter hard now, it's actually a year old.
McDonald's may have thought the nasty rumor and fake photo had been put to rest after the PR nightmare last June --- but that was before a new batch of re-tweeters got its hands on the altered image that began trending on Twitter over the weekend, along with the hashtag #seriouslymcdonalds .
Twitter users have been sending retweets of the photo all weekend were expressing disapproval of the burger chain and even a boycott of McDonald's restaurants.
McDonald's finally had to respond, sending a tweet of its Saturday: "That pic is a senseless & ignorant hoax McD's values ALL our customers. Diversity runs deep in our culture on both sides of the counter." On Sunday the fast food restaurant sent an even more direct tweet, as the rumor continued to circulate: "That Seriously McDonalds picture is a hoax."
The McDonald's hoax doesn't lead back to the fast food chain, but it does lead to another: whoever created the fake sign made it complete with a Customer Satisfaction telephone number -- that leads directly to KFC.